About Doug

Design is who I am.

For over 15 years, I’ve led high-impact UX and design teams, building scalable, human-centered solutions that drive measurable business outcomes. My expertise spans UX strategy, accessibility-first digital transformation, and cross-functional leadership, helping organizations increase efficiency, enhance user engagement, and scale design practices.

Throughout my career, I’ve consistently delivered measurable results:

Scalability & Efficiency – Built and scaled UX teams from the ground up, increasing design team capacity by 4x while reducing design and development time by 27%.

Conversion & Engagement – Led high-profile redesigns that boosted conversion rates by 22%, reduced bounce rates by 23%, and increased SaaS platform user satisfaction by 37%.

Revenue Impact – Designed UX solutions that supported business units processing over $170B in cross-border transactions and $372M in annual revenue.

Accessibility & Compliance – Championed 508-compliant, WCAG-aligned design initiatives, embedding accessibility into enterprise UX workflows.

Industry Recognition – Recognized as a Top UX/UI Influencer and best-selling UX author of The UX Design Field Book, sharing insights with an audience of over 50,000 UX professionals.

I thrive at the intersection of design, technology, and strategy, helping companies turn UX into a competitive advantage. Whether I’m building scalable design systems, optimizing customer experiences, or mentoring the next generation of UX leaders, I bring a data-driven, results-oriented approach to every challenge.

Let’s connect—always open to discussing UX leadership, innovation, and the future of design.

I design AI and digital products that solve problems and ship fast.

Senior AI & digital Product Designer with deep design leadership experience, focused on end-to-end workflows, guardrails, and production-ready systems. 15+ years leading and shipping products used at enterprise scale for some of the world’s biggest organizations.

EXPLORE MY WORK

Taking batting practice, in black and white.

Making an Impact: on the diamond and in the office.

Measuring My Impact

Leadership

15+ Years of Design Leadership Experience. I’ve lead UX & Product Design teams to deliver high-impact user-centered solutions.

An an evangelist of accessible, ethical, and inclusive design. I’ve made 20+ speaking appearances as an ethical advocate and teacher.

An industry thought leader and influencer. I contribute as the leader of a large online community and author of the UX Design Field Book.

Business Outcomes

34% Increase in Client Sign-Ups through a major website redesign using human-centered design principles.

$91M Revenue Impact achieved by designing enterprise-level digital signage solutions for global organizations.

$372M Revenue Impact by designing tools for Nordstrom’s credit division.

Design Ops

27% Faster Design-to-Development Time with Figma-based design systems implemented across multiple SaaS products.

18% Reduction in Design-Related Errors by establishing streamlined workflows and effective design systems.

20% Increase in User Engagement through data-driven design strategies for payment workflows at Western Union.

A Triple Snapshot: one each from the ice, lens, and page.

Core Skills [Snapshot]

Core Competencies

End-to-End Product Ownership
AI Product Design & Integration
Workflow & Systems Architecture
Problem Framing & Scope Definition
Data-Driven & Evidence-Based Design
Quality & Reliability Design
Design Thinking Application

Leadership & Collaboration

Product Design Leadership & Mentorship
Cross-Functional Product Collaboration
Decision-Making Under Constraint
Product Decision Facilitation
Stakeholder Framing & Alignment

Tools & Technologies

Industry-standard design tools (Figma, Adobe CC, etc.)
Large Language Models (LLMs)
Prompt Engineering & Instruction Design
AI Workflow Orchestration
Automation Platforms
Accessibility-Aware Design
Multi-Agent System Design
Production-Ready Prototyping & Automation

EXPLORE MY WORK

My (Former) Home Field: Though I’m now in San Diego, I grew up in Denver.

Selected Clients